2025 Convention schedule

SUNDAY

NOVEMBER 16

  • 2:30 - 5:30 PM - Registration

  • 5:30 - 7:30 PM - Welcome Event

MONDAY

NOVEMBER 17

  • 6:00 - 6:45 AM - Brand Workouts

  • 7:00 - 7:45 AM - Brand Workouts

  • 8:30 AM - 7:00 PM - Vendor Village & Cafe Hub Open

  • 9:15 AM - 12:00 PM - Xponential Main Stage Morning

  • 12:00 - 2:00 PM - Lunch and Designated time in Vendor Village

  • 2:00 - 5:00 PM - Xponential Main Stage Afternoon

  • 5:00 - 7:00 PM - Vendor Happy Hour in Vendor Village

TUESDAY

NOVEMBER 18

  • 6:00 - 6:45 AM - Brand Workouts

  • 7:00 - 7:45 AM - Brand Workouts

  • 8:30 AM - 6:00 PM - Vendor Village & Cafe Hub Open

  • 8:30 - 9:30 AM - Vendor Village Morning Coffee

  • 9:45 - 10:30 AM - Xponential Breakout 1

  • 10:45 -11:30 AM - Xponential Breakout 2

  • 11:45 -12:15 AM - Xponential Breakout 3

  • 12:15 AM - 2:15 PM - Lunch and Designated time in Vendor Village

  • 2:15 - 3:00 PM - BFT Breakout 4

  • 3:15 - 4:00 PM - BFT Breakout 5

  • 4:10 - 5:00 PM - BFT Breakout 6

  • 8:30 - 11:30 PM - Closing Party

TUESDAY MORNING XPONENTIAL BREAKOUTS

How to Win with Field Operations

Lizzy Mae Kerr & Eirick Wilson - Regional Vice President of Operations, West Coast & Regional Vice President of Operations, East Coast

Join us as we unveil the launch of our new Field Operations Team, designed to drive business growth and excellence across our organization. In this breakout session, we'll provide an in-depth overview of the team's organizational structure, outlining key roles and responsibilities.

You'll gain insight into the team's intent, including how we'll work together to deliver exceptional results and support our business objectives. We'll also explore the strategic rationale behind the team's launch, highlighting why this is a critical moment for our organization's growth and success.

Learn about our communication touchpoints, including regular check-ins and progress updates. You'll also get hands-on insight into the tools and technologies we'll be leveraging to drive business outcomes and optimize our operations.

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The Future of Retail: Panel Discussion

Moderator: Alex Albert - VP of Supply Chain & Procurement - Xponential Fitness

Panelist: Barry Buchholtz - CEO - FitCo

Panelist: Matt Weber - General Manager - FitCo

Panelist: Valerie Hudson - VP of Product - Xponential Fitness

Join us for an in-depth panel discussion on the future of retail across Xponential brands.

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Learning & Development: From Insight to Impact

Emilie Porter-Rand & David McMahan - Senior Manager, Learning & Development & Senior Learning & Development Program Manager

Discover how the Learning and Development department is transforming training and education at Xponential.

In this session, you’ll get to see how we’re tackling real-life studio challenges with a centralized learning hub, data-driven content development strategy, and AI-powered learning tools. Attendees will preview interactive training videos, vote in live polls, shape the training program roadmap, and learn more about the Xponential University launch.

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Intro to ProfitKeeper & How to Manage your P&L

Brandon Wiles & Colin Wiles - VP of Finance, Data & Analytics & VP of Finance

Get to know the ProfitKeeper platform and its benchmarking capabilities, and learn how it can help you better analyze your studio's P&L to grow your business.

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Capitalizing on your Asset

Joel Hayek, Chris Wilson, Chris Baker, & Juston Gomez - Sr. Director of Resales, Facilitator, Director of Resales, Xponential Fitness, President & Co-Founder, Franchise Flippers, & Commercial Relationship Manager, Apple Pie Capital

Nobody can be a franchisee forever. Best in class franchisors support and guide their franchisees through the entire franchise lifecycle. This includes an exit strategy. Come join a panel of experts to discuss the strategy and planning of selling your business to maximize speed and value.

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Building a Brand Through Real Estate

Eric Simon, Maximilian Bourque, Ian Laskowski, & Linda Nguyen - Chief Development Officer, Facilitator, Director of Real Estate Analytics, Managing Director, Retail at Morrow Hill, & Managing Director, Retail at Morrow Hill

Real Estate is one of the most important assets for any franchise system. Strategic placement of studios through data is critical to maximizing individual franchisee success, blocking out our competition and optimizing our playing field to build brand equity through store fronts, our greatest brand builder.

Join our panel of experts to understand the one-two punch of how and why we target specific areas for placing studios and how we identify the right shopping centers with the right economics to give our franchisees and the brand the best chance for success.

TUESDAY AFTERNOON BRAND BREAKOUTS

The BFT Difference

Ian, Joe and Kat Interviewing Dave and Gee - Dave Aitchison, APAC CEO & Gee Dunlop, Head of Brand Marketing

An in depth conversation with BFT APAC's CEO and APAC Head of Brand and Marketing.

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Australian Owner Q&A

Ian and Joe Interviewing Daniel and Matt - BFT Owners
Q&A with the owner of the top BFT in the world.

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2026 Programming Preview

Steve Stonehouse, VP of Education
Sarah Nehme, Global Head of Programming

Education and Programming overview for 2026 and a sneak peak into the 6 different programming "blocks" planned for next year.