2024 Convention schedule

SUNDAY

DECEMBER 8

  • 2:30 - 5:30 PM - Registration

  • 5:30 - 7:30 PM - Welcome Event


MONDAY

DECEMBER 9

  • 6:00 - 6:45 AM - Brand Workout

  • 7:00 - 7:45 AM - Brand Workout

  • 8:30 AM - 7:00 PM - Vendor Village & Cafe Hub Open

  • 9:30 - 11:00 AM - Welcome Address & Keynote Speaker

  • 11:00 AM - 2:00 PM - Grab N’ Go Lunch in Vendor Village

  • 2:00 - 5:00 PM - Brand Presentations

  • 5:00 - 7:00 PM - Vendor Happy Hour in Vendor Village


TUESDAY

DECEMBER 10

  • 6:00 - 6:45 AM - Brand Workout

  • 7:00 - 7:45 AM - Brand Workout

  • 8:30 AM - 6:00 PM - Vendor Village & Cafe Hub Open


8:30am - 9:15am - BFT Breakout 1 . . .

Everybody Sells

Explore how to cultivate a strong sales team beyond the GM, identity and foster accountability to drive performance and cohesion. Learn practical strategies to unite your team, enhance collaboration, and achieve sales targets as a holistic business.


Show & Tell: Grassroots Marketing

Role Playing can be UNCOMFORTABLE. Get some reps in and workshop with us! This interactive breakout will help owners identify hidden opportunities, and effectively delegate tasks to harness grassroots strategies that engage untapped consumers to take control of your business growth and dominate your market. Come visit the BFT Pop-up and Experience.

XPO BREAKOUT - Finance 101 - Levers for Increasing Profitability

Available levers to pull in your studios to increase your business' overall profitability


  • 9:15 - 10:15 AM - Designated Vendor Village Time


10:30am - 11:15am - BFT Breakout 2 . . .

The Marketing Mix

Marketing can be one of business owner's biggest expenses, but the impact it can have is tremendous. Join to learn about the BFT Marketing Mix, and where investing in your marketing gets you.


Show & Tell: Grassroots Marketing

Role Playing can be UNCOMFORTABLE. Get some reps in and workshop with us! This interactive breakout will help owners identify hidden opportunities, and effectively delegate tasks to harness grassroots strategies that engage untapped consumers to take control of your business growth and dominate your market. Come visit the BFT Pop-up and Experience.


XPO BREAKOUT - MarTech: Building the Studio of Tomorrow

Harness Xponential’s tech roadmap to customize your studio’s offerings and optimize return on investment through new features while reviewing '24 performance including benchmarks of top performing studios.


11:30am - 12:15pm - BFT Breakout 3 . . .

The Digital Funnel

A deep-dive walk thorugh all aspects of the Digital Marketing Funnel and how to work effectively to drive leads with HQ and your digital agency.


Introducing LEVEL-UP

Learn about LEVEL-UP and how it both upskills your coaches and increases staff retention, a leading indicator of success.


XPO BREAKOUT - Insights in Real Estate, Construction & Supply Chain

Market trends and strategic responses to maximize ROI In Real Estate, Construction, And Vendor Supply Chain.


  • 12:15 - 1:30 PM - Grab N’ Go Lunch in Vendor Village

  • 1:30 - 2:15 PM - Designated Vendor Village Time


2:30pm - 3:15pm - BFT Breakout 4 . . .

The Labor Model: Are you leading your team, or are your team leading you?

Designed to help franchisees shift focus from day-to-day operations to strategic leadership. Learn techniques for effective hiring, scheduling, delegating tasks, optimizing systems, and how to show up for your staff to drive long-term growth. Empower yourself to enhance business performance and achieve greater success by working on your business rather than in it.

Introducing LEVEL-UP

Learn about LEVEL-UP and how it both upskills your coaches and increases staff retention, a leading indicator of success.

XPO BREAKOUT - Be the Boss: How to Lead and Manage your Dream Team

The health of your studio is dependent on your team and your team is a direct reflection of you. Learn leadership skills, hiring best practices, onboarding ideas, training techniques, and enhanced communication skills to properly manage and inspire your team from hiring and beyond.



3:30pm - 5:15pm - BFT Breakout 5 . . .

Whatever it takes

How to get to $1M in AUV at your first studio.

XPO BREAKOUT - Finance 101 - Levers for Increasing Profitability

Learn about all the available levers to pull in your studios to increase your business' overall profitability


4:30pm - 5:15pm - BFT Breakout 6 . . .

Your first studio and beyond

Learn how to manage expenses, optimize team dynamics, and design an effective organizational structure to support growth across multiple locations. Gain practical strategies and insights to streamline operations and ensure sustainable success as you scale your business.


8:30 - 11:30 PM - Closing Party